At the start of a new year, normally we become pumped and all change seems possible. But after a few weeks of conscious effort to create change, things do not seem like they are progressing.
Recently I was engaged in a discussion with a leader about the lack of effort made to express appreciation in the workplace. “Really, someone can’t walk down the hall to express appreciation, they send an email!” So the point isn’t just that you express appreciation, it is how you make someone feel.
Companies invest a lot of time, money and energy into building their brands. They want you to have a certain experience with their products. Take a moment to consider popular consumer products that are in the same category and what thoughts they bring to mind…
Communication is an art. How you communicate your message influences how you are perceived. The how represents 93% of the feelings and attitudes you portray when delivering your message.
Like it or not, every day, with every interaction, you are creating an impression. Stop for a moment and ask yourself, “Is it the one that I want?”
Don’t let your personal brand happen by default! You are the director of your life and career. Be strategic and decide on the impression you want to make.
You may have thought as a leader it is best to be “well-rounded.” Professional development plans typically focus on “identifying and overcoming weaknesses.”
But they’re dead wrong.
To build a confident personal brand, even when faced with adversity, it is essential to start with a solid foundation. This foundation consists of two main components – the internal elements that are initially invisible to the eye and the external elements that are immediately visible.