Do I Need a Brand?
The fact is, you have a brand. Your brand has been with you for your whole life. It is present whether you consciously work on it or not. It doesn’t go away or take a back seat when you’re busy.
Your brand represents you by all you have done or not done. It is both the tangible and intangible parts of you that influence your brand. It is revealed through the experiences people have of you based on your image, presence, attitude, values, skills, passions, key strengths and natural talents.
Your brand is determined by what people say about you.
Your brand is influenced by how you make people feel.
You want your brand to represent the real version of who you are and what is important to you. Knowing this, how do you ensure you’re communicating the brand message that captures the real you?
Questions to ask yourself to define the brand you want
- What are the words I want to hear others use to describe me?
- What behaviours do I need to demonstrate to influence the perceptions I want to create?
- What activities do I need to be doing or projects do I need to get involved with to position how I want to be known?
- What language do I need to be using to communicate my message and support my desired brand?
Set time aside to invest in being more mindful of building what you want. You have the power to create what you want and it starts with knowing what you want!
Align yourself with what matters most to you. Live your brand fully expressed with intention and purpose to play bigger!
Are you interested in having a conversation to explore how you can define your personal brand and accelerate your growth as a leader, individually or as a team? Send an e-mail to book a complimentary 30-minute consultation.